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May 1, 2019
By: TOM BRANNA
Editor
Procter & Gamble is investing more in the e-gaming world. Gillette and Twitch, described as website for all things gaming, have created the “Gillette Gaming Alliance,” a team of 11 Twitch streamers from 11 countries selected to represent the brand and create content for viewers. The Gillette Gaming Alliance will support a “Bits for Blades” promotion, as well as an ultimate fan experience at TwitchCon Europe in Berlin. Through “Bits for Blades,” fans are provided the opportunity to earn ...
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